Ads.estimateTargetingStats

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Description

Note: This functionality is part of a limited beta program. If you’re interested in participating in the beta test, please contact your Facebook Advertising Account Manager. If you don’t yet have a Facebook Advertising Account Manager, you can request support at http://www.facebook.com/business/contact.php.

This API call returns estimated statistics based on the targeting criteria specified. CPC/CPM values are based on the currency specified.

Parameters

RequiredNameTypeDescription
required api_key string The application key associated with the calling application. If you specify the API key in your client, you don't need to pass it with every call.
session_key string The session key of the logged in user. The session key is automatically included by our PHP client.
call_id float The request's sequence number. Each successive call for any session must use a sequence number greater than the last. We suggest using the current time in milliseconds, such as PHP's microtime(true) function. If you specify the call ID in your client, you don't need to pass it with every call.
sig string An MD5 hash of the current request and your secret key, as described in the How Facebook Authenticates Your Application. Facebook computes the signature for you automatically.
v string This must be set to 1.0 to use this version of the API. If you specify the version in your client, you don't need to pass it with every call.
account_id int The Facebook Ads account ID. The account ID must be one of the account IDs the session user can access.
targeting_spec array Specify one JSON string of ads targeting attributes
currency string The three letter ISO currency code. Currently only USD, GBP, CAD, EUR, JPY, CHF, VEF, COP, HKD, SEK, TRY, NOK, DKK, CLP and AUD are supported.
optional No optional parameters

Example Requests

$facebook->api_client->ads_estimateTargetingStats(987654, {"countries":["US"],"age_min":"18"}, "USD")

Response

The response includes an estimated count of users as well as suggested CPC and CPM bids.

Example Return JSON

{"users":80245300,"bid_estimations":[{"cpc_min":65,"cpc_median":74,"cpc_max":83,"cpm_min":30,"cpm_median":34,"cpm_max":38}]}

Error Codes

CodeDescription
1 An unknown error occurred. Please resubmit the request.
4 The application has reached the maximum number of requests allowed. More requests are allowed once the time window has completed.
100 One of the parameters specified was missing or invalid.
200 Permissions error.
801 Data quota exceeded.
805 Database error.
reference