Articles About Application Monetization
From Facebook Developer Wiki
As you focus on ways to monetize your app, we want to share some interesting articles we’ve seen – please feel free to contribute to the list!
"50 Resources for Facebook Application Developers" by KISSmetrics
Contents |
Overall
- "Revenue: The Internet Wants to Be Free, but You Need to Get Paid," by Andrew Chen (blogger focused on advertising and social media), Startonomics SF 2008
- "Make Something People Will Buy," by Sachin Rekhi (blogger and entrepreneur)
- "Facebook platform developers could see $500M in revenue this year" by Eric Eldon (VentureBeat)
- "How To Succeed In The Coming Social Gaming Explosion" by Shanti Bergel
Freemium
- "How to Create a Profitable Freemium Startup (spreadsheet included)" by Andrew Chen
- "Three Freemium Strategies" by Eric Ries (Venture Advisor at Kleiner Perkins Caufield & Byers, CTO of IMVU)
Virtual Goods
- "Designing For Monetization: How To Apply THE Key Metric In Social Gaming" by Shanti Bergel
- "Virtual Currency Monetization" - Overview for facebook developers by Hussein Fazal
- "Virtual goods starting to pan out for Facebook game app developers, and not just the venture-funded ones" by VentureBeat
- "What every Web 2.0 entrepreneur should know about virtual goods" by Andrew Chen
- "Virtual Goods: the next big business model" by Susan Wu
- "Why do people buy virtual goods?" Jeremy Liew (Director at Lightspeed Venture Partners)
- "10 Tips for Monetizing Social Traffic through Virtual Currency" by Anu Shukla on InsideFacebook
- See experts speak about their experiences with virtual goods in the online videos from the 2008 Virtual Goods Summit.
Advertising
- "What kind of eCPM can my facebook application generate?"
- "Counting Your Big Pile of Benjamins: 5 Startup Tips for Maximizing Ad Revenue"
- "5 factors that determine your advertising CPM rates"
